Global research and thought leadership2024–2025 · SRG, Impellam Group (now Vertage)
Global Talent Trends & Insights integrated campaign
Developed with New Scientist, the research supported an integrated marketing campaign spanning public relations, email, advertising, social media, and live events. I also created tailored sales presentations that turned the findings into meaningful client conversations. The campaign generated 25 sales meetings and secured one new major account.
- 25,000
- Worldwide contacts reached
- 5,000
- Landing-page hits
- 500
- Report conversions
- 25
- Sales meetings
- 100
- LinkedIn live attendees
- 1
- New major account