Marketing, Apparently

Resources

A curated list of 'stuff'

Where I return when I need to think clearly or get inspired about marketing.

Podcasts

What I listen to

Podcasts that make me smarter, take notes, and think differently.

  • Marketing Against The Grain

    Kipp Bodnar & Kieran Flanagan

    Kipp Bodnar and Kieran Flanagan discuss growth tactics without treating every trend like a revolution. Useful when I want to hear what experienced operators actually think.

  • Marketing School

    Neil Patel & Eric Siu

    Short episodes. Neil Patel and Eric Siu cover a lot of ground quickly. Some episodes I agree with, some I do not. That is part of the value.

  • Do This, Not That!

    Jay Schwedelson

    Jay Schwedelson breaks down what is working and what is not across email, events, and B2B. Practical and opinionated in a way I appreciate.

  • The Marketing Architects

    The Marketing Architects

    A research-first podcast that builds revenue, not condos. Good for when I want evidence instead of enthusiasm.

  • The Marketing Millennials

    Daniel Murray

    Daniel Murray talks to marketers who are doing the work now. It is less polished than most, which is why I listen.

Blogs

Newsletters I read

These are not the blogs everyone already follows. They are the ones I read when I need to think instead of react.

  • Seth's Blog

    Seth Godin

    Short, daily, and often exactly the reminder I need. Some days I disagree with him, which is also valuable.

  • The Content Technologist

    Deborah Carver

    Smart analysis of publishing, platforms, and the actual mechanics of content operations.

  • Ann Handley's Newsletter

    Ann Handley

    A reliable source of writing advice and permission to take longer than a day to finish something good.

Books

Books I've read

No business books that promise to 10x anything. Just useful frameworks, good stories, and the occasional reality check.

  • Obviously Awesome

    April Dunford

    The clearest book on positioning I have found. I give copies to people and then ask annoying questions about their market category.

  • The Practice

    Seth Godin

    About shipping creative work consistently. Helpful on days when the brief is vague and the deadline is not.

  • Building a StoryBrand

    Donald Miller

    A useful framework for messaging, even if I do not use every worksheet. The customer-as-hero idea is worth the read.

  • Unreasonable Hospitality

    Will Guidara

    A reminder that the difference between good and memorable is usually how hard you are willing to care. Relevant well beyond restaurants.

  • Everybody Writes

    Ann Handley

    The book I recommend when someone asks how to write better at work. Practical, direct, and actually useful.

  • Crucial Conversations

    Kerry Patterson, Joseph Grenny, Ron McMillan & Al Switzler

    Useful when the stakes are high, opinions differ, and emotions are strong. Which, in marketing, is more often than we admit.

  • Stupider People Have Done It

    Jay Schwedelson

    A permission slip to stop overthinking and start doing. Crass title, decent advice, and the kind of honesty I appreciate.

Articles

Pieces I have sent to other people more than once

Articles I reference in meetings, Slack threads, and conversations about why something is harder than it looks.