Life, OccasionallySeptember 10, 2026 · 4 min read
Before and After 9/11
I was running marketing for a security start-up on 9/11. Twenty-five years later, I want us to remember the people we lost and how we showed up for one another.
The Archive
Everything I have written down so far
Sorted by date, filed by subject, and occasionally revised when I turn out to have been wrong about something.
AISeptember 4, 2026 · 6 min read
Will AI Get Labor Day Off?
If AI turns a four-hour task into a one-hour task, who gets the other three hours? On Frances Perkins, productivity, and the real Labor Day question.
AIAugust 25, 2026 · 6 min read
AI Can Produce More Marketing. That Doesn't Make It Good Marketing.
AI can produce more marketing work than ever. But producing more is not the same as producing work that matters. On judgment, experience, and what AI cannot do.
MarketingJuly 22, 2026 · 6 min read
Marketing Always Comes Back to Connection
Tools and channels keep evolving, but marketing's real purpose is still connection. On leadership, AI, and what contracting has unexpectedly taught me.
AIJune 11, 2026 · 4 min read
Twenty-Five Years In, AI Showed Me What I'm Worth
AI can produce decent work in seconds. That means decent work is no longer the differentiator. What remains is judgment, taste, and the willingness to sit in the buyer's seat.
Life, OccasionallyApril 21, 2026 · 3 min read
The Story That Didn’t Get Finished
On losing a friend who was in the middle of building something new. Some things don’t have a lesson. They just matter.
MarketingFebruary 20, 2026 · 4 min read
Lent, Branding & the Pursuit of Thoughtfulness
Branding is the hardest marketing activity to measure, which is exactly why it's often the first to be abandoned. On Lent, patience, and giving important work the time it needs.
MarketingJanuary 20, 2026 · 5 min read
What Running a Book Club for 18 Years Taught Me About Marketing
Forty strangers showed up at my house on a winter night. Eighteen years later, that book club is still running. On retention, community, and the kind of leadership that lets people make something their own.
CareersJanuary 12, 2026 · 5 min read
The Real Meaning of Ready
Qualifications are table stakes. What matters is readiness: the willingness to learn, contribute, and figure things out as you go.
Professional Guesswork
What If We Spent Less?
We cut a $2 million programmatic advertising budget to $400,000. The result was not a retreat; it was a forced conversation about what actually created value.
Professional Guesswork
The Website Started Producing Revenue
A website redesign built around customer decisions instead of internal structure increased website-driven revenue by 40%. Design alone did not do that.
Professional Guesswork
More Content Is Not a Strategy
AI makes producing content easy. That is exactly why volume is no longer a strategy. The advantage now belongs to knowing what is worth saying.
50/25
I Am Terrible at Job Interviews. But I Am Getting Better.
I am very good at marketing. I am not naturally good at interviewing for marketing jobs. Here is how I am getting better.
50/25
Experience Is Valuable. It Is Not a Permission to Stop Learning.
Experience gives us context and pattern recognition, but it does not exempt us from learning. On curiosity, reinvention, and why seasoned careers still require new skills.