2025 Technology & Digital Salary Guide campaign
- My role
- Marketing Director, campaign strategy and execution
- Company / client
- Lorien, Impellam Group (now Vertage)
- Year, team and scope
- 2025 | National, candidate-focused campaign with targeted programs in San Francisco, Dallas and Boston
I led the candidate-facing campaign behind Lorien's 2025 Technology & Digital Salary Guide. It started with research: outreach to more than 75,000 contacts already in Lorien's talent network. Then came the promotion, with press releases, live events, newsletters, email campaigns, advertising, organic social, landing pages and website updates all pointed at the same report.
I also wrote the messaging and materials that recruiting and business development teams actually use, and ran regional candidate outreach in San Francisco, Dallas and Boston, the markets growing fastest at the time. The guide drew 500 downloads, widened Lorien's talent pool, and helped fill customer requisitions 10% faster.
What came of it
- 75,000+
- Talent contacts reached for research
- 500
- Report downloads
- 10%
- Faster requisition fulfillment
- 3
- Targeted growth markets
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