Global Talent Trends & Insights integrated campaign
- My role
- Marketing Director, campaign strategy and execution
- Company / client
- SRG, Impellam Group (now Vertage)
- Year, team and scope
- 2024–2025 | Global B2B integrated campaign across research promotion, public relations, digital channels, live events and sales enablement
I ran the integrated campaign for SRG's 2024 Global Talent Trends & Insights Report, research built with New Scientist from 4,075 STEM professionals. The work covered press releases, newsletters, email campaigns, advertising, organic social, landing pages, website updates and a live-streamed LinkedIn discussion of the findings.
I also built the sales side of it: personalized messages and presentation decks so business development teams could use the research in a customer conversation instead of forwarding a PDF. The campaign reached 25,000 contacts worldwide and generated about 5,000 landing-page hits, 500 report conversions and 25 sales meetings. The LinkedIn event drew 100 people live and 250 more afterwards. One new major account came out of the work, and the research held its own with customers we already had.
What came of it
- 25,000
- Worldwide contacts reached
- 5,000
- Landing-page hits
- 500
- Report conversions
- 25
- Sales meetings
- 100
- LinkedIn live attendees
- 1
- New major account
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